Steak pop-up restaurant Flat Iron is the latest concept to make the move to a permanent restaurant, with the opening of a site in Soho next month.
Following its residency at the Owl and Pussycat Pub in Shoreditch, Flat Iron's restaurant proper will be located on Beak Street comprising a 60-seat dining room and basement cocktail bar opening early December.
The no-reservations restaurant will serve its namesake flat iron steak only, priced £10.
Owner Charlie Carroll commented: "I always thought it was a shame that the only way to guarantee an amazing steak was to pay eye-watering prices, and that was something I wanted to change. The flat iron cut has been massively overlooked in the past and if expertly butchered, has a tenderness second only to fillet.
"We are looking to build on what we did at the Owl and that starts with amazing producers. In the last month we have been to two locations in Ireland, North Yorkshire and Cornwall: all on the trail of the very best beef."
Carroll added that the new restaurant will include a specially designed kitchen. "At our pop-up we had to make do with the kit we had, but here we have been able to design a custom grill to our spec and create a purpose built cook line letting us make our dripping chips from scratch every day," he said.
The décor for restaurant and bar has been developed by Ben Chapman, while mixologists SoulShakers are working on the cocktail bar.
David Coffer Lyons advised landlords Shaftesbury on the deal.