Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Pub and restaurants cautious for 2011 but confident for own businesses

08 March 2011 by
Pub and restaurants cautious for 2011 but confident for own businesses

Pub and restaurant business leaders expect 2011 will be a tough year but are "confident" of their own businesses's prospects.

That's the finding from the latest Peach Business Leaders Survey.

The survey found that consumer confidence was still the number one risk with customer experience remaining paramount, along with service and food quality.

But new issues have emerged as businesses expect customers to cut back on visits and spend this year. There was also greater concern over food costs and greater focus on cost control.

Despite that, the prospects for pubs looked more positive, according to respondents, and there is a heightened focus on brand building.

Fast food is still seen as best placed to thrive - with 68% believing it well placed to succeed

Overall, 39% of executives are optimistic about market prospects, against 28% who optimistic about their own performance in 2011. However, 50% expect spend per head to decline this year, against 29% who expect an increase (the rest see no change), while 60% expect visit frequency to fall, against 33% who forecast an increase.

Over half (54%), rate consumer confidence as a "very important" challenge for the year, followed by food costs and cost control. Staff training, marketing and service levels are the top three priorities for investment, just ahead of food quality and menu development.

The survey also asked respondents to list the brands they most admired and expected to do great things in 2011. The results were:

Top five admired brands 1. Nando's
2. Jamie's Italian
3. Pizza Express
4. Cote
5= Drake & Morgan
5= Geronimo

Top five "ones to watch" for great things in 2011 1= Cote
1= Jamie's Italian
3= Byron
3= Drake & Morgan
5. Tortilla

January brings relief for pub and restaurant operators >>

Snow hits December trading at major pubs and restaurants >>

Pub and restaurant like-for-likes up for fifth month in a row >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking