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Pub catering set to spread over next five years

17 September 2004
Pub catering set to spread over next five years

Pubs are making strong inroads into the territory occupied by full-service licensed restaurants, according to a new report into the pub catering market by Mintel.

According to Mintel, the average pub makes more than 25% of its turnover from meals as the number of pub diners has overtaken pub drinkers.

Pubs are becoming more like restaurants as they replace bar meals and self-service menus with table service, which now accounts for 38% of the pub catering market compared with 32% in 1999.

Mintel found that the appeal of pub grub is spread widely across the population, but it identified a core market of seven million adults who would rather go to a traditional pub than a chain pub.

They felt that only traditional pubs could offer real British food, gave bigger portions than restaurants and offered a wide menu choice.
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Although Mintel found that leading branded pubs were also serving more traditional British food than before, it also noted a growing trend to restore individuality to pubs both among smaller pub companies and some large ones, such as the Spirit Group.

by Angela Frewin

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