Search
The Caterer

Pub company TCG launches quick-service food concept to keep drinkers in pubs

24 April 2012 by
Pub company TCG launches quick-service food concept to keep drinkers in pubs

Managed pub and bar firm TCG has launched a new quick-service food concept, called Wok Out, designed to keep drinkers in its pubs.

The hot, freshly-cooked snack meals will be served from front-of-house serving stations at more than 30 TCG venues, or served at their tables by waiting staff.

Wok Out will be available in four flavours: sweet chilli chicken or vegetable chow mein with noodles; chicken curry with rice; and meatballs with pasta.

Cooking times start at two minutes, which TCG hopes will encourage customers to make impulse orders when watching sport or live music, or when leaving the pub.

Nick Francis, commercial director of TCG, said: "Wok Out is a great opportunity to build food trade in our pubs and bars, and we expect it to be a popular addition during the Euro 2102 finals and Olympics this summer.

"Starting at just £2.95 a carton, it's a value-for-money way for consumers to fill the ‘hunger gap'. Too many licensees are familiar with the sight of customers deserting them for the nearest take-away once the final whistle has blown. Wok Out will keep customers in the pub, and secure a share of the spend currently going to local food outlets."

TCG embarks on multimillion-pound investment in pub estate >>

TCG opens sixth site under Henry's brand >>

Ale festival boosts TCG's cask sales by 45% >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.