Pub company TCG launches quick-service food concept to keep drinkers in pubs
Managed pub and bar firm TCG has launched a new quick-service food concept, called Wok Out, designed to keep drinkers in its pubs.
The hot, freshly-cooked snack meals will be served from front-of-house serving stations at more than 30 TCG venues, or served at their tables by waiting staff.
Wok Out will be available in four flavours: sweet chilli chicken or vegetable chow mein with noodles; chicken curry with rice; and meatballs with pasta.
Cooking times start at two minutes, which TCG hopes will encourage customers to make impulse orders when watching sport or live music, or when leaving the pub.
Nick Francis, commercial director of TCG, said: "Wok Out is a great opportunity to build food trade in our pubs and bars, and we expect it to be a popular addition during the Euro 2102 finals and Olympics this summer.
"Starting at just £2.95 a carton, it's a value-for-money way for consumers to fill the ‘hunger gap'. Too many licensees are familiar with the sight of customers deserting them for the nearest take-away once the final whistle has blown. Wok Out will keep customers in the pub, and secure a share of the spend currently going to local food outlets."
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By Neil Gerrard
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