Chef Raymond Blanc is working on a BBC2 reality show called The Restaurant.
Blanc, who recently said that only "morons" watched reality TV, will mentor couples as they compete for a six-figure prize to open their own restaurant.
He told the Sun newspaper: "I look forward to sharing my experience and expertise with like-minded people who are eager to enter this crazy but irresistible world and achieve the dream for themselves."
BBC2 controller Roly Keating said: "As well as providing an insight into the food that is served on our plates, it will reveal the harsh realities of the restaurant business."
By Tom Bill
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