American-style barbecue restaurant brand Red Dog is to open its fourth site, at Intu Lakeside in West Thurrock, Essex.
The concept began life in London's Hoxton Square with the Red Dog Saloon (pictured) and Red Dog Sandwiches. It also has Red Dog South in Clapham.
The new 80-cover restaurant at Lakeside has taken a 2,025 sq ft unit on a 10-year lease, in a deal brokered by Restaurant Property. The rent was not disclosed.
Red Dog is known for the eight-inch Devastator burger, which consists of six bacon rashers, three 6oz beef burger patties, six slices of cheese and 200g of pulled pork, and comes with a side of coleslaw, fries and a milkshake. It has to be devoured in under 10 minutes if you want to get on the Wall Of Fame.
Restaurant Property's Nick Garston, who advised Red Dog, said: "This deal is a great example of how landlords and shopping centres have embraced destination restaurants. They now have realised that interesting fresh concepts are a draw in themselves but have also been proven to increase dwell time and spend. Red Dog has a great fun offer that we expect will trade really well from this site".
Red Dog is owned and run by directors Harvey Berk and Thomas Brooke.
Red's True Barbecue secures £5m investment >>
Latest video from The Caterer