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Redemption Bar launches £300,000 crowdfunding bid to fund expansion

14 March 2018 by
Redemption Bar launches £300,000 crowdfunding bid to fund expansion

Vegan, sugar-free, wheat-free and alcohol-free restaurant company Redemption Bar has launched a £300,000 crowdfunding bid to open two new sites.

The brand, which already has restaurants in London's Notting Hill and Shoreditch, hopes to expand across the capital into Covent Garden and Southbank Place before franchising the concept internationally.

Former Virgin brand director, Catherine Salway and New Zealand restaurateur and raw vegan chef, Andrea Waters, created Redemption Bar with the aim of providing diners with an opportunity to "spoil yourself without spoiling yourself".

Salway commented: "We are on the cusp of a really exciting growth plan - as well as launching two new sites in central London, we are very optimistic about ethical franchising across the globe. The brilliant thing about crowdfunding is that the customers who've made us successful can get involved in this next stage."

Redemption Bar offers plant-based, vegan and gluten-free food, refined sugar-free raw desserts as well as booze-free cocktails, wine and beer with menu highlights including sweet corn and red pepper pancakes; a probiotic booster bowl and pulled barbecued jackfruit and superslaw.

Salway and Waters opened their first site in Notting Hill in August 2015 followed by Shoreditch in January 2016.

The pair are offering a range of rewards to investors including free drinks when dining at Redemption Bar, chef tastings events, workshops and 50% off the bill when you dine at any of the Redemption locations.

The pair are also working on their first cookbook Redemption Bar: Cocktails & Canapes, which is due for publication in September, and have their own detox tea as well as a range of detoxifying candles.

Redemption's crowdfunding campaign is now live with Crowdcube and open to investment from £10: www.crowdcube.com/Redemption.

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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