Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Red's True Barbecue closes only London-based restaurant

12 February 2018 by
Red's True Barbecue closes only London-based restaurant

Barbecuerestaurant chain Red's True Barbecue has closed its only London-based restaurant due to "challenging market forces".

The company, which won the Newcomer Award at the 2014 Cateys and Best Marketing Campaign at the 2016 Cateys, announced the closure of its 150-cover site at 52-54 Great Eastern Street in Shoreditch on its website today.

A statement explained that the brand's original strategy to grow a presence in London had proved untenable despite its Shoreditch restaurant remaining profitable.

It continued: "Our heartland, operational and brand strength remains solid in the midlands, north, north east and north west and so we will continue to consolidate our efforts in the regions."

Red's True Barbecue was founded in Leeds in 2012 by Scott Munro and James Douglas.

In May 2015, the group secured £5m debt funding and equity investment to help accelerate its expansion. It also appointed Ian Neill, Jamie Barber (Cabana), Stephen Wall (Pho), Brandon Stephens (Tortilla), Maurice Abboudi (K10), Dom Lake (Canteen), and retail entrepreneurs Aarish Patel and Sunny Gill to aid the London expansion.

In December 2015, Red's secured a further £9m investment and announced plans to open 8-10 more smokehouses before the end of 2017.

The group now runs seven restaurants in Liverpool, Newcastle, Sheffield, Leeds, Manchester and Nottingham.

Red's True BBQ to open Newcastle restaurant as part of expansion drive >>

Red's True Barbecue to open Sheffield site as expansion drive continues >>

Red's True Barbecue secures £9m for further expansion >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking