Smokehouse restaurant group Red's True Barbecue is to open its first site in London in summer this year.
The company, which won the Newcomer Award at the 2014 Cateys, was founded in 2012 in Leeds by Scott Munro and James Douglas and has since opened another Leeds venue (in Headingley) as well as locations in Manchester and Nottingham.
It will now open a new site in Shoreditch in London at 52-54 Great Eastern Street. The 5,400 sq ft venue is set for a £1.4m refurbishment, in conjunction with designer Russsell Sage.
The new restaurant will have capacity for 150 covers, split over two floors.
James Douglas, Red's co-founder, said: "For the last two years we've worked hard to build a trusted brand portfolio serving more than 70,000 believers each month.
"London was always part of the strategy. Now with our strengthened management team, the time and location is right to strike.
"Unlike the North, where a huge part of our role as brand leaders has been to educate customers about US barbecue, there is already a saliency here in London. We think we can capitalise on this with our authentic style, commitment to quality, great design and lively guest experience. Red's will for sure bring something unique to Shoreditch."