Restaurateurs should ‘kill TripAdvisor negative reviewers with kindness'
Restaurateurs and hoteliers should take a "kill with kindness" approach to negative reviews on TripAdvisor, according to social media experts. Meanwhile, they should exercise extreme caution in handing over responsibility for social media to staff.
James Lewis (pictured above
"TripAdvisor is the greatest place to find data about your business that you can imagine," he told The Caterer's Digital Summit.
James Lewis, Vikki O'Neill, Harry Holgate and Amanda Afiya at The Caterer Digital Summit
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