The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Restaurateurs urged to sign up to London Restaurant Festival as deadline looms

20 September 2010 by

Restaurants in the capital have just over a week left to sign up as participants in this year's London Restaurant Festival.

The annual event, which was launched last year by the London Evening Standard's food critic Fay Maschler and Simon Davis, who together run restaurant consultancy Private View, is a citywide celebration of dining out designed to raise the profile of restaurants involved and drive footfall.

Supported by Mayor of London Boris Johnson and tourism body Visit London, the 2010 London Restaurant Festival will run for two weeks from 4-18 October compared with six days last year.

Operators wishing to take part have until 29 September to register on the event's website. Registration costs £110 plus VAT and for each registration received the festival's organisers will donate £5 directly to charity StreetSmart.

Organisers are aiming to have 800 restaurants across London on board this year - 450 took part in 2009 - each featuring a festival menu showcasing their talents.

Festival menus are promoted on the London Restaurant Festival website, and marketing and PR around the event this year has focused on encouraging diners to explore their local neighbourhoods via the feature.

A series of special events marking festival fortnight will also take place including celebrity chefs such as Gordon Ramsay, Giorgio Locatelli and Daniel Boulud cooking on the London Eye; and this year's MasterChef finalists running a pop-up restaurant at D&D's Meza.

Meanwhile the American Express 10-10-10 event will see 10 chefs from outside the capital - including Raymond Blanc, Alain Roux and Sat Bains - pair up with a London chef to cook Sunday lunch.

MasterChef finalists to cook at D&D's Meza during London Restaurant Festival >>

Bateaux London to take part in London Restaurant Festival >>

Eleven leading London chefs to man mini restaurant on the London Eye >>

By Chris Druce

E-mail your comments to Caterer News here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking