Saf opening reaffirms veggie trend

17 April 2008 by
Saf opening reaffirms veggie trend

A new vegan restaurant has launched in London, offering meat- and dairy-free fine dining to its customers.

The opening reflects a growing trend for vegetarian dining in London, after York-based Vanilla Black and Swiss chain Tibits recently announced their arrivals.

Executive chef Chad Sorno oversees the kitchen at Saf, with the menu featuring a range of vegan and raw food courses, including cheeses made from almond, cashew and pine nut milk. The food is complemented by a drinks list, overseen by sommelier and mixologist Joe McCanta, which includes organic and biodynamic wines as well as organic spirits.

The London outlet is Saf's fourth opening. Owned by healthy living group The LifeCo, it also has two restaurants in Istanbul, Turkey, and one in Munich, Germany. If the first London restaurant is successful, the group hopes to expand the concept across the capital.

McCanta told Caterer that Saf aimed to offer its diners the "best possible option".

He said: "We source our ingredients in a hierarchical way starting from local organic, to local, British organic and European organic, depending on what's available."

McCanta added that there was a "definite" trend towards vegetarian dining. He said: "This isn't just evident in London, but rather there's a global trend reflecting people's increased awareness of the health benefits of fresh organic produce."

Read more on restaurants at www.caterersearch.com/restaurants

Long-term steady growth predicted for hospitality operators >>

Café Royal to be turned into luxury hotel >>

By Kerstin KÁ¼hn

E-mail your comments to Kerstin KÁ¼hn here.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking