Scandinavian-inspired casual-dining cafe KuPP is to open its first site outside London in Exeter's new Queen St dining quarter in August.
Set over two floors, the 6,000 sq ft site will offer the group's menu of Scandinavian-inspired ingredients, using cooking techniques such as in-house pickling, curing and smoking.
The site will also aim to offer customers the ‘fika' experience - the Scandinavian concept of a coffee break with coffee and cake or a light snack - and feature its own espresso and filter coffee blend alongside fresh pastries and breads.
This site will be the second for the KuPP brand after its Merchant Square location in London Paddington.
Working in collaboration with Aviva Investors, KuPP will be joining other brands, such as Caribbean restaurant Turtle Bay, pizza and cider group the Stable and Gourmet Burger Kitchen in the purpose-designed Exeter Queen St dining quarter.
There will be eight restaurants in the area in total, with the development forming part of a revamp of the Guildhall Shopping Centre and surrounding area.
Steve Cox from KuPP said: "We are really excited about bringing KuPP to Exeter and being part of Queen St Dining. We considered many locations for our first casual-dining venue outside the capital, and we feel the city and the location is exactly the right choice."
Simon Green, associate director of Aviva Investors, said: "The success of [KuPP's] London Paddington restaurant and its decision to come to Queen St Dining is a great vote of confidence in what we are working to create in Exeter. There is a huge interest in Scandinavian dining and KuPP will be bringing something quite unique to the mix."
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