Seafish UK has announced the launch of Seafood Week, a unique eight-day campaign from the 7-14 October 2016 that celebrates the amazing variety of fish and shellfish available in the UK.
The week has been designed to encourage more people, to eat more fish, more often. Whether it's promoting seafood in the home, at a café, restaurant, fish and chip shop, or at a food-themed event, the campaign provides all sectors of the wider food industry with the opportunity to get involved.
Managed by Seafish
A spokesman for Hilton Worldwide, one of the first organisations to confirm their support of this year's campaign, commented: "Hilton Worldwide is delighted to be on board for Seafood Week 2016. The campaign is an excellent opportunity to showcase the very best of seafood and we will be showing our support throughout the eight-day celebration.
"Hilton Worldwide has a long term commitment to responsible sourcing while at the same time maintaining the highest culinary standards. Seafood is a popular choice with our guests, and it's critical that we include sustainable fishing practices in our sourcing strategy if it is to remain available in the future. With clear Marine Stewardship Council (MSC) labelling now on our menus in 41 restaurants in the UK, Netherlands and Belgium, we are giving our guests more and more sustainable seafood choices".
Last year's Seafood Week which was activated in the retail trade saw 'Double-digit' increase in fish sales for The Co-operative and 53.8 million Seafood Week social media impressions.
The Seafood Week website will provide visitors with a wide range of key information and support materials and will list all campaign partners and a searchable map detailing Seafood Week activity being held across the UK.
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