Seahold Catering creates new brand after recent buys

11 August 2009 by
Seahold Catering creates new brand after recent buys

Seahold Catering has created a new brand for its three businesses in Westhill, Aberdeenshire.

The restaurant, delicatessen and takeaway will each have its own trading name but sit under the newly-created Max's Classic Italian brand.

The changes to the branding follow the acquisition of Francesca's Delicatessen and Max's Restaurant earlier this year and a recent development program which has seen the premises extended and refurbished, and a new business, with four new jobs, created.

Jennifer Stewart, Seahold business director, said, "Adopting the Max's name for the three outlets gives the business some consistency. It was already an established name as it was the original trading name of the restaurant."

Employing 25 staff, the Westhill business consists of three outlets: Pizzeria & Grill, Caffè & Deli, and Food to Go.

Private equity firm sets up new catering division after first restaurant deal >>

Scottish tourism bullish despite recession >>

Scottish football club chef wins constructive dismissal case >>

By Janie Stamford

E-mail your comments to Janie Stamford here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking