The Caterer

Seahold Catering creates new brand after recent buys

11 August 2009 by
Seahold Catering creates new brand after recent buys

Seahold Catering has created a new brand for its three businesses in Westhill, Aberdeenshire.

The restaurant, delicatessen and takeaway will each have its own trading name but sit under the newly-created Max's Classic Italian brand.

The changes to the branding follow the acquisition of Francesca's Delicatessen and Max's Restaurant earlier this year and a recent development program which has seen the premises extended and refurbished, and a new business, with four new jobs, created.

Jennifer Stewart, Seahold business director, said, "Adopting the Max's name for the three outlets gives the business some consistency. It was already an established name as it was the original trading name of the restaurant."

Employing 25 staff, the Westhill business consists of three outlets: Pizzeria & Grill, Caffè & Deli, and Food to Go.

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By Janie Stamford

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