Simon Hulstone selected to create Olympic menu for British Airways

31 August 2011 by
Simon Hulstone selected to create Olympic menu for British Airways

Simon Hulstone, head chef at the Michelin-starred Elephant in Torquay, Devon, has been selected to create the London 2012 Olympic menu for British Airways (BA).

The former National Chef of the Year winner, who earlier this year represented Britain at the Bocuse d'Or for the second time, beat hundreds of hopefuls to become BA's Great Briton in the food category.

He will create a British menu inspired by the London 2012 Games under the one-on-one mentorship of Heston Blumenthal and the financial support of the airline.

Hulstone's menu, which will be unveiled next March, will be served in all cabins to millions of customers on board BA flights from March to September next year. In addition he will create the menu for a high profile pre-London 2012 ball.

To win this prestigious contract, Hulstone entered a three-course menu and video inspired by the Olympic Games. He then competed in a cook-off against 16 other chefs, with the judging panel including Blumenthal, BA food expert Adrian Jaski and sponsorship manager Luisa Fernandez.

Hulstone told he was thrilled and honoured to have been selected. "This is really exciting. After the Bocuse d'Or I wondered what would be next and then this came along, which is a great opportunity," he said.

"My menu will have to be tweaked a fair amount - food on the ground is not the same as food in the air - and I'm really excited to be able to work with Heston."

Blumenthal added: "Simon proved to have the most technical ability, as well as a thoughtful and well-balanced menu that ties into the Olympic Games and its spirit. He really impressed us with considering the feasibility of serving it on board aircrafts too. I'm really looking forward to working with him over the next year."

Taking second place is Andrew Wong, chef at Bumbles Restaurant in London, who will receive a pair of tickets to the London 2012 Olympic Games as runner up.

The BA Great Britons Programme was launched in May to discover the best of British talent in Food, Art and Film, to work on career-defining projects in the run up to the London 2012 Games.

In the film category, Prasanna Puwanarajah was selected to write a script that will be made into a short film shown on BA flights and at the pre-opening ceremony of the Olympic Games, with mentoring from Richard E Grant. In the art category, Pascal Anson's artwork was selected and will cover the livery of 12 BA aircraft during the London 2012 Games, with support from mentor Tracey Emin.

Heston Blumenthal to create London 2012 menu for British Airways >>

Your guide to profiting from the London 2012 Olympics >>

By Kerstin Kühn

E-mail your comments to Kerstin Kühn here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking