Chef and TV presenter Simon Rimmer is set to open a new restaurant in Liverpool.
The restaurant is set to be called Simon Rimmer at Layla brasserie, within the DoubleTree by Hilton in Liverpool, which is scheduled to open in autumn 2013. The new hotel has 87 rooms. Sanguine Hospitality will manage the Grade II-listed property on the corner of Sir Thomas and Dale Street on behalf of the owner, Municipal Annex.
Rimmer will deliver a modern British menu, complemented by his own range of beers.
He said: "We are in the process of hand-picking the most talented and creative chefs in the hospitality industry who will join the team in Liverpool. Thanks to their expertise, my vision for creating something really special and my ambition to be the best independent neighbourhood restaurant in Liverpool is being realised."
DoubleTree by Hilton Liverpool general manager David Hughes added: "DoubleTree by Hilton Liverpool is delighted to be working with Simon Rimmer and we welcome such a well loved name on the food scene to our beautiful new hotel."
Rimmer taught himself to cook before launching Greens, a vegetarian restaurant in West Didsbury in Manchester in 1990.
He has appeared on a host of TV programmes including, This Morning, UKTV's Great Food Live, and Channel 5's Breaking Into Tesco, when he mentored competitors attempting to get their food products sold in the supermarket chain.