Simon Wilkinson named as Byron chief executive

29 March 2019 by
Simon Wilkinson named as Byron chief executive

Simon Wilkinson, formerly of the Casual Dining Group and investment firm the Carlyle Group, has been named the new chief executive for Byron.

His appointment is part of ongoing restructure of the top management team at the embattled burger chain, which was forced to close 10 restaurants last year after agreeing to a company voluntary arrangement.

In a statement, the new CEO said the board and investors now had a shared vision to drive forward the success of the 53-site company.

He added: "I'm delighted to be joining Byron, the original premium burger brand, as its new CEO. I was in the fortunate position of having a number of options available to me, but Byron ticked all the boxes I was looking for. It's a great brand, is now well-funded, and we will be investing in restaurant refurbishments and positioning the brand to be the best in what is a rapidly changing market."

The appointment comes after the firm was acquired by growth-focused investor Three Hills Capital Partners in 2018. Mauro Moretti, managing partner at Three Hills added: "We are thrilled to have Simon on board for the next chapter of Byron's story.

"Byron's a fantastic brand, still hugely loved by its customers. With Simon joining as CEO we know we have been very fortunate to have attracted a top-class executive who will lead the excellent Byron team to refurbish the estate later this year and drive the brand forward.

"And in the coming months we will be making further appointments, which will complete the restructure of Byron's top management team."

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