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Soup restaurant Soupe Du Jour to launch in Soho

02 April 2014 by
Soup restaurant Soupe Du Jour to launch in Soho

A new restaurant and take-away called Soupe Du Jour is set to open in London's Soho later this month, at 34 Lexington Street.

Co-founded by Charles Paillé de Rivière (chief financial officer) and Daniel Auner (chief executive), the restaurant will offer traditional soups with a modern twist.

The menu, which was inspired by the soups their grandmothers used to make, has been created by chef Maximilian Tegler.

The 350 sq ft site was acquired by property agent Shelley Sandzer.

The design of the site promises a "clean and modern" feel, with features such as real silver birch trees.

Auner said: "My one goal is to bring the freshest and most wholesome soups to London. As a huge soup lover, there is currently no other specialist offer within this field that I feel can compete with our gourmet recipes. We have a strong brand and one, which we feel has high potential for future growth."

Nick Weir, joint managing partner of Shelley Sandzer, added: "Soupe Du Jour is a great brand to add to our portfolio. It is an exciting concept and one that will be very popular within the London market. Having secured the launch location, our role is to now identify the perfect sites from which the brand can grow. This is an exciting brief for Shelley Sandzer, and the latest in a successful line of new concepts we have supported in their launch into London."

Shelley Sandzer works to find sites for several different restaurant brands throughout London and the UK, including Patty & Bun, Grillshack, Five Guys and Sushisamba.

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