A restaurant dedicated to the Greek dish souvlaki is to open in Soho's Greek Street in May.
Suvlaki will specialise in grilled meat skewers, served plain or in a wrap.
Owners Yannis Theodorakakos, a former fincance executive, and heart surgeon Michael Kantartzis believe the dish has the potential to rival burgers and burritos in terms of fast casual choices.
They have brought Greek chef Elias Mamalakis (pictured) in as consultant on the Athenian grill house project. He has designed dishes including lamb, chicken pork and vegetables wrapped in pita bread or served on skewers.
The 30-cover restaurant will also serve small starters along with Greek wine and craft beers.
Theodorakakos said: "The perception of Greek food in the UK is often outdated. Greek street food in particular, which revolves around ‘souvlaki', a grilled meat skewer eaten plain or inside a wrap, has a very limited presence outside Greece, yet can be a great substitute and competitor to burgers, burritos and hotdogs. We aim to show how souvlaki can be fresh, tasty and healthy, fast and casual, sexy and trendy."