Starbucks continues drive to be largest coffee chain in UK

16 July 2007 by
Starbucks continues drive to be largest coffee chain in UK

Starbucks has unveiled its plans for further expansion in its bid to maintain its status as the largest coffee chain in the UK.

The company, which currently has 550 outlets in the UK, told Caterer it is now focusing on locations outside of its traditional home on the high-street.

The coffee chain is targeting sites in universities, hospitals, travel concessions, theme parks and even hotels under the licensed model - where the site runs and staffs the Starbucks and pays the chain a royalty for the branding.

A deal has already been struck with Alpha Airports to run Starbucks in UK airports, with the first store to open in Jersey airport in October, but it will only be the tip of the iceberg when it comes to future expansion with Starbucks already in talks with some campus universities.

In an exclusive interview with Caterer, Rupert Lawrie, director of business alliances and licensing at Starbucks UK, said: "It is early days for us but the opportunities are real drivers. They key thing for us though is brand fit, the licensee has to fit our company culture, but as a commercial offering we have a very attractive return on investment."

Confusion over coffee chain stats >>

UK coffee market set to double over the next 10 years >>

By Christopher Walton

E-mail your comments to Christopher Walton]( continues drive to be largest coffee chain in UK) here.

[The Caterer Blog]( Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking