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Starbucks invests in Italian restaurant chain

14 July 2016 by
Starbucks invests in Italian restaurant chain

Starbucks has become a global licensee and investor in the Italian pizza and bakery chain Princi. The brand currently has one UK location in Soho, London, as well as sites in Milan.

The Starbucks investment team will now focus on worldwide expansion of the concept.

Howard Schultz, chairman and chief executive of Starbucks, said: "[Princi's] attention to detail, the care invested in selecting the ingredients and the artistry of preparation is second only to the service Rocco offers customers. I can think of no better pairing for our most premium coffee experience."

Rocco Princi, founder of Princi, said: "I have long admired Starbucks, the values Howard has imbedded into his organisation and we are honoured to be a part of bringing to life an entirely new retail environment with the roasteries."

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