Starbucks signs first UK university franchise

24 August 2007 by
Starbucks signs first UK university franchise

Starbucks has signed its first licensing agreement with a UK university in a deal which will see students at the University of Surrey, in Guildford sipping tall cappuccinos on campus.

The licensed outlet is set to open by the end of the year and is the first in a series of university campus deals the coffee chain is targeting in the UK in order to boost its presence outside of its traditional high-street market.

Rupert Lawrie, director of business alliances at Starbucks UK, said, "This is a great commercial investment for the university, combining a fantastic offer for students by providing them with somewhere recognisable from home with an investment that will provide the University with significant returns over the years.

"Our licensed store model has proved very popular with universities in the USA. We are confident that this partnership will be a great success and are actively looking for new partners in the college and university sector."

Starbucks introduced licensing as a way to increase store numbers in the UK back in 2005 but it has run the model in the USA since 1996 where there are now 2,000 licensed stores out of 4,400 Starbucks.

Rival chain Costa Coffee already has deals with universities for outlets including sites at Sheffield, Swansea and De Montfort in Leicester.

Starbucks continues drive to be largest coffee chain in UK >>

Regular is the new small >>

UK coffee market set to double over the next 10 years >>

By Christopher Walton

E-mail your comments to Christopher Walton here.

The Caterer Blog]( Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking