Street food sandwich operator Sub Cult will open an 18-month pop-up site on White Cross Place, just off London's Finsbury Avenue Square, on 5 July.
Sub Cult founders Ben Chancellor and Gareth ‘Gaz' Phillips have served US deli-style sub rolls from a street food van at Maltby Street, Leather Lane and Brockley markets for the past three years, with further plans to be announced later this year.
As well as being named the British Street Food Awards' ‘Best Sandwich', the brand has also collaborated with Michelin-starred chefs Tom Sellers and Tom Aitkens to create bespoke sub specials.
For vegan customers is the 'Sub-Conscious' - spiced vegan patties, raw veg chop, oyster sauce, pickled ginger, toasted sesame; and the vegetarian 'Subterranean' which was named 'Best Vegetarian' at the British Street Food Awards in 2015 - griddled woodland mushroom, roast garlic, thyme, truffle mayo and Stilton. Subs are priced between £4.95 and £6.95.
Sub Cult's shipping container site will serve signature and weekly seasonal specials from 7am through to 4pm daily Monday to Friday, with breakfast subs first thing in the morning before moving to its all-day menu from 11am. Coffee will be provided by Climpson & Sons, alongside soft drinks by Karma Cola. Bread is baked fresh daily by East End baker Rinkoffs.
The interior will have a sleek minimalist design with retro flourishes. The design has been undertaken by Block1: Design and Tom Shaw of Plastic Crayons. Seating will be available inside for 10-15 people, with further seating outside throughout the summer months.
The brand is working with online platform and restaurant advisory service Code Hospitality, which has invested in Sub Cult and is advising and supporting the duo.
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