The SRA is a not-for-profit, nationwide, membership-based organisation committed to promoting sustainability across the UK's restaurant industry, from high street chains to fine dining operators.
Ahead of its launch, the SRA commissioned a survey on public attitudes towards sustainability in the restaurant sector, questioning nearly 1,100 consumers.
In response to the question "Do you think the restaurant industry is doing enough to tackle social and environmental issues?" two thirds of customers answered ‘no'.
When asked how much more likely they would be to eat at a restaurant with an overall award for its social and environmental performance, more than 70% said they would be more or much more likely.
"This survey shows that they can't ignore these demands if they want to satisfy existing customers and win new business. The Sustainable Restaurant Association has been set up to help them understand what they can do, and gain credit for the efforts they make."
By Daniel Thomas
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