A pop-up restaurant named Tart's Kitchen is to open in London this May and June, as a collaboration between Tart London and Wedgwood.
Founded in 2013 by Lucy Carr-Ellison and Jemima Jones, Tart London is a travelling catering company that provides food for media photo shoots. This pop-up will be its first "bricks and mortar" site, in north London's Queen's Park.
It will run from 5 May to 23 June and offer dishes to eat-in and take away.
There will be a daily-changing selection for breakfast, lunch and dinner, with menus placing emphasis on seasonal ingredients and produce from sustainable local farms.
A typical breakfast might be sweet potato pancakes with leeks, coriander, chilli, chorizo, poached eggs and avocado; later options could include three salad choices, a bruschetta of the day, noodles, or a slow-cooked pork and lamb plate.
There will also be a new afternoon tea, named Wild Strawberry, in celebration of 50 years of the eponymous Wedgwood pattern in 2015. New china and crystal additions to the pattern will be debuted at the restaurant.
Commenting on the plans, Carr-Ellison and Jones said: "We're really excited to be working with Wedgwood on our first pop up project. We like to use an eclectic mix of ceramics when serving our food on shoots and they have provided us with a range of different patterns that will add something interesting to Tart's Kitchen and complement our recipes."
Tart London has provided catering for shoots involving well-known modelling and actor faces such as Kate Moss, Gisele Bundchen and Eddie Redmayne, and fashion companies such as Louis Vuitton, Mulberry and Stella McCartney.