Tasty takes on two Paramount sites in Essex

31 August 2010 by
Tasty takes on two Paramount sites in Essex

Tasty, owner of the Wildwood Italian restaurant chain, is to bring the concept to Essex after acquiring two former Paramount Restaurant sites in Loughton and Billericay.

The leasehold properties will be Wildwood's 5th and 6th sites, adding to locations within London and the surrounding area, as the group looks to expand the fledgling chain.

The deal will lead to an increase in the number of restaurants Tasty, which is backed by Adam and Sam Kaye, intends to open this year, with a corresponding increase in preopening costs.

However, the group, which is headed by Jonny Plant and also owns the Dim T dim sum chain, expects the new sites to make a positive contribution to its accounts from 2011.

The Loughton and Billericay sites previously operated as Chez Gérards and are part of a a package of 37-non core restaurants put up for sale by Paramount.

Last Week Prezzo revealed it had signed a deal to acquire 11 former Paramount restaurants.

Prezzo buys 11 Paramount restaurant sites >>

Adam and Sam Kaye >>

Restaurant group Tasty floats to expand Dim T chain >>

By Chris Druce

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