Tasty, the company owned by Ask and Zizzi founders Adam and Sam Kaye, is to convert three of its 18 restaurants to the Wildwood brand in 2012.
In a trading update, the company said the move would take the number of Wildwoods to 12. Currently all three of the sites earmarked for conversion use temporary brand names. Tasty operates a further six sites under the Dim T brand.
Tasty also indicated that it had enjoyed "strong trading" in November and December and that, owing to this strong trading, financial results for the year ended 1 January 2012 were expected to be ahead of current market expectations.
By Neil Gerrard
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