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TGI Friday's takes UK feedback platform to its US sites

01 October 2018 by

Feedback platform Yumpingo has launched in the United States with TGI Fridays, taking its intelligence technology across restaurants in nine states.

The UK-based firm said that its technology was expected to generate some 7,500 at-table food, beverage and service reviews per location per month, with the data used to inform menu development and service delivery.

The platform is currently being used by Mitchells & Butlers, Jamie's Italian, Bill's and Wahaca in the UK.

At these restaurants guests complete a one minute review at the end of the experience, either on Yumpingo devices - which replace traditional point of sale devices - or on their own device. The feedback can then be used to improve the customer experience and deliver menu efficiencies.

Sherif Mityas, chief experience officer at TGI Fridays said: "The restaurant industry has traditionally relied too much on gut feel, antiquated mystery shops and misleading online reviews to track and optimize guest experiences. We know technology can solve this. Yumpingo's platform is a real-time solution which taps into the silent majority of our guests, giving the entire TGI Fridays team complete certainty of how to optimise customer satisfaction with our people and our product."

Gary Goodman, founder and CEO of Yumpingo added: "TGI Fridays are a perfect partner for us as we scale globally and bring our at-table one-minute review platform to the US restaurant market. We share a common vision, to transform the entire customer experience by using technology to seamlessly connect customers and restaurants digitally in live service."

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