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The Crown at Whitebrook debuts new name and logo

01 April 2015 by
The Crown at Whitebrook debuts new name and logo

The Crown at Whitebrook in Monmouthshire, Wales, is to change its name to The Whitebrook restaurant with rooms, chef-patron Chris Harrod has announced.

The Michelin-starred restaurant with rooms has also unveiled a new modern logo and look. The news comes just days after it was revealed that the business has been shortlisted for the 2015 Menu of the Year Catey.

Harrod, who won a star for the Whitebrook in the 2015 Michelin Guide, has attributed his decision to make new creative changes to marrying his partner Kirsty, and to achieving star success.

Created by design house Litchfield Morris, the new appearance is intended to convey the idea of freshness and excellence, with the design especially inspired by plants growing in soil, to demonstrate the restaurant's commitment to locally-sourced natural ingredients and strong presentation style.

Harrod officially took over and re-opened the restaurant with rooms in October 2013, and won a star 11 months later. Previously owned by Crown Hotels and Restaurants, the property was closed in March 2013 due to poor trading and "cash flow problems". Its then-head chef was James Sommerin (who now runs Restaurant James Sommerin in Penarth, Wales) and it had held a Michelin star continuously since 2007.

Michelin-starred Crown at Whitebrook closes due to poor trading >>

Menuwatch: The Crown at Whitebrook >>

Crown at Whitebrook, Ox in Belfast and Tredwell's in London join shortlist for Menu Catey >>

Welsh restaurant The Crown at Whitebrook set to re-open under new chef-patron >>

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