The Good Egg launches crowdfunding campaign for second site

21 September 2017 by
The Good Egg launches crowdfunding campaign for second site

Jewish deli the Good Egg has launched a £500,000 crowdfunding campaign to open a second site in Soho's Kingly Court.

In two days, it has raised over £200,000 from 75 investors.

The first Good Egg restaurant opened in Stoke Newington after a successful crowdfunding campaign in 2015.

It serves Jewish deli and Israeli-inspired brunches, bagels, pitas and small plates alongside a sharing dinner menu and American cocktails, craft beers and natural wines.

The Soho site will accommodate over 100 covers and feature a feature a bakery and retail area that serves Israeli-inspired baked goods and extended brunch and dinner menus for eat-in, takeaway and delivery.

Funds raised will be used for Capex and pre-opening costs.

Investors are rewarded with a bottle of wine (£100); a meal for two (£500); a meal for four and a gift box (£2,000); 5% lifetime discount plus a meal for four (£5,000); 10% lifetime discount plus a meal for four (£10,000); 25% lifetime discount plus a meal for four (£25,000); and a private meal for 11 cooked at the investor's home (£100,000).

The brand plans to open another restaurant before 2020 and has an exit-plan in place. The crowdfunding page states: "We know that the industry has recently attracted and is capable of attracting exits and our own exit strategy modelling is based on medium to long term opportunities accordingly. We plan an exit in three years' time when the group has three restaurants."

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking