It's a booming sector fuelling our busy lives. Richard McComb reports on new developments in the ‘grab and go' market
Consumers want "food on the move" at all hours of the day and the pressure is on to innovate with tasty products and seductive displays. According to IGD ShopperVista, there are five different occasions, or "missions," for
food-to-go shoppers: breakfast, drinks, lunch, snacks and leisure. The statistics are compelling. The company's survey found that 28% of the UK's adult population has bought a product on the go for breakfast in the past month - a figure that rises to 70% for lunch. Product choice, quality and taste are big drivers.
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