Vegan pizzeria Purezza to open first London site

30 November 2017 by
Vegan pizzeria Purezza to open first London site

By Rebecca Riezebos

Purezza, the UK's first vegan pizzeria, will open a second location in London's Camden in February 2018.

The plant-based Italian restaurant first opened in Brighton in November 2015.

The new restaurant will be just a two-minute walk from Camden Town Tube Station and will seat 100 diners. Operating a completely vegan menu, based around its own range of vegan cheese and meats, the restaurant will offer wholegrain sourdough pizzas, pastas, burgers, raw dishes and gluten-free options.

The company's lab work has resulted in the development of ‘mozzarella' made from organic Italian brown rice, chickpeas and oil, and ‘meats' such as pancetta, mince and burgers made from pea protein.

Regarding the expansion to London, Stefania Evangelisti, co-founder of Purezza, said: "We are at the tip of the iceberg when it comes to what we create with plants and we look forward to having London join us on the journey to see where things can develop next."

While this will be only the second Purezza branch, they have fierce expansion plans and are seeking investment to grow further into other cities around the UK.

Essence Cuisine vegan restaurant to open in Shoreditch >>

Zizzi reports 150% increase in vegan dish sales >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking