The launch of Gregg's much-publicised vegan sausage roll helped to serve up a significant sales boost in the seven weeks to 16 February 2019.
Total sales were up 14.1% while like-for-like sales in company managed shops grew by 9.6%.
Greggs has said growth eased slightly in February, but the start-of-year boost is anticipated to see full-year profit before tax come in ahead of expectations.
Additional sales were predominantly driven by savoury products, including the vegan sausage roll, which is already among Greggs five bestselling items.Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).