Des McDonald Restaurants Ltd is to open its third pop-up restaurant on Selfridge's rooftop, named On the Roof with Vintage Salt.
Set to open for five months from 1 May, the 120-seat restaurant, bar and terrace has been designed to evoke the feel of a Cornish fishing village.
It will be the third Selfridge's pop up for the group, following On the Roof with Q from May to September last year, and Le Chalet from October 2014 to late February this year.
Open seven days a week from late breakfast to dinner, Vintage Salt will aim to bring a sense of the British seaside to the city, with the seven-day weather report and shipping forecast printed on each menu paper.
The food, from the "Beech Oven" menu, will include a selection of oysters, Earl Grey smoked salmon, London particular fritters, spiced tuna tartare served with avocado and pickled cucumber, lobster butty with truffled fries, Camden Hells beer fish and chips, and halibut fish finger sandwich. There will also be a choice of salads, such as salt-baked beets with whipped goats cheese and sweet hazelnuts, and chopped salad with house smoked chicken and Shropshire blue cheese.
Desserts will be classic with twists, such as the chocolate burger, caramel brownie sundae dip and Vintage Salt cigar.
The venue's Drift Bar will feature a wooden beach hut housing a selection of wine and Champagne, and have a separate entrance to the restaurant, while the G&Tea bar will offer a choice of gin cocktails.
Accessed via a lift from within Selfridge's, the rooftop also has a retractable covering should the weather prove less than sunny. The décor, from Sibley Grove Interiors, will feature Cornwall-inspired drift wood, deckchairs, coloured beach huts, cut summer flowers and contemporary art.
Commenting on the new opening, Des McDonald said: ‘‘I am delighted to be opening Vintage Salt on the roof of Selfridges. We have a top team to deliver a fresh summer menu featuring a great selection of fish dishes, paired with a lighter range of salads and grains. Vintage Salt will be a secret foodie retreat offering an escape to the hustle and bustle of London."
Created by former head chef of the Ivy and former chief executive of Caprice Holdings, Des McDonald, the eponymous restaurant consultancy is also behind London restaurants the Fish & Chip Shop, the Holborn Dining Room, and the Q Grill.