Wagamama appoints customer director

16 March 2017 by
Wagamama appoints customer director

Wagamama has appointed Emma Woods, currently group marketing and digital director of Merlin Entertainments, as customer director.

Starting at the company in April, she will join the executive team and report directly to Wagamama chief executive David Campbell. She replaces Simon Cope, global brand director, who leaves the business at the end of April after three and a half years in the role.

Woods previously spent more than five years at PizzaExpress as marketing director, after working for 17 years at Unilever, which included two years based in Mexico as Latin America regional marketing director. Her experience also includes working as a non-executive director at the Gym Group since November 2016.

Campbell said: "Emma is a fantastic hire for Wagamama; she is not only a creative and commercial marketer, but also brings a wealth of international experience to our high-growth brand.

"I am really grateful to Simon and all that he has contributed to the growth of Wagamama. When Simon told us he was leaving last autumn, I knew his would be hard shoes to fill, and we all wish him the very best in his new projects and know he will remain a close friend of the Wagamama family."

Woods added: "I'm really thrilled to be joining the Wagamama executive team. It's a fantastic brand and I'm very much looking forward to transforming the way we interact with our customers, in particular digitally, as our access to customer data gives us fresh insights and opportunities we could only have dreamed of a few years ago."

Wagamama reports growth ahead of competition >>

Wagamama reports record results for Q1 fiscal year 2017 >>

Wagamama announces franchise deal with Grupo Vips >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking