Restaurant chain Wagamama is to start allowing customers to use the "digital wallet" system V.me to pay for take-aways soon.
The business, which has more than 100 sites, and offers take-out services, already allows payment by phone, online, in person and via an iPhone app. Customers buying online will now also be able to use V.me by Visa and WorldPay.
The system is designed to boost consumers' confidence in shopping online by enabling them to make purchases without sharing their card details with the retailer.
Richard Tallboy, director of business development at Wagamama, said: "The launch of V.me by Visa marks an important development to our ecommerce platform. Our customers are increasingly ordering their wagamama take-out online and we are confident that V.me by Visa offers complete reassurance that payments are handled safely and securely. As consumers become ever reliant on their "digital wallets", we feel it is important to be partnering with an established and trusted brand like Visa. It is essential to us that our loyal customers enjoy a hassle-free and seamless take-out experience."
Wendy Martin, director, V.me by Visa, Visa Europe, said: "We are delighted that wagamama has chosen to become one of more than 4,000 merchants who accept V.me by Visa today. The explosion of smartphones and tablets has changed the face of commerce, and V.me by Visa allows merchants of all sizes to take advantage of the multi-channel opportunities this creates, offering a safe, secure service with a pan-European reach."
A new report by WorldPay, providing global insight into alternative payment methods, found that by 2017, online payments via e-wallets such as V.me by Visa will equal credit and debit cards in popularity. Floris de Kort chief executive of WorldPay's e-commerce division, said: "Shoppers are increasingly demanding more payment options; as an early adopter of V.me, wagamama is gaining an edge over competitors by ensuring it is ready for this shift in consumer purchasing behaviour."