Wasabi founder to launch Kimchee To Go next month
Wasabi founder Dong Hyun Kim is set to expand his Korean restaurant Kimchee, with the launch of a new take-away concept next month.
Kimchee To Go will be modelled on the flagship restaurant in London's Holborn and will open its first outlet on the Strand on 2 April, with a second following on New Oxford Street on 22 April. In total, an additional 12 sites under the Kimchee brand are planned by the end of 2015.
Open all day, seven days a week, Kimchee To Go will serve a menu of Korean dishes, with the average spend around £6.
Commenting on the new launch, Dong Hyun Kim said: "The opening of Kimchee restaurant and winning the award for best new scalable concept in 2011 has shown there's a strong appetite for healthy Korean cuisine. Our aim with the development of Kimchee To Go is to promote Korean culture and authenticity, put Korean food firmly on the culinary map and make it affordable and accessible to all."
The breakfast menu will include Misugaru, a smooth porridge made from roasted beans, rice, barley and topped with fruit and Korean toast.
Interiors will feature wood-panelled walls and an indoor garden area with a water fountain, as well as kiln-shaped lamps, wooden benches and glass cabinets with replica pots from the ancient Joseon dynasty.
