Welcome Break enters partnership with Ed's Easy Diner

26 November 2015 by
Welcome Break enters partnership with Ed's Easy Diner

Motorway services provider Welcome Break has embarked on a partnership with retro-American diner chain Ed's Easy Diner that will see the brands restaurants open in motorway service stations.

The first Ed's Easy Diner site will launch at South Mimms, located on junction 23 of the M25 in Hertfordshire, in early 2016. This will coincide with the unveiling of the new Ramada hotel, which is undergoing a refurbishment as it changes from the existing Days Inn hotel.

Rod McKie, CEO of Welcome Break said: "I am very excited about this partnership as it will bring huge value to our customers' experience. We have witnessed a growing trend with customers, both business and leisure, enjoying more dwell time at our service stations and so have responded accordingly with a much loved retro-American diner that delivers a quality eating experience at great prices. This partnership also sees a move back towards traditional Motorway Services Areas where people are catered for and enjoy experience over functionality."

Ed's Easy Diner has 52 Diners and one Shake Stand across the UK, while Welcome Break operates at 27 sites across the UK.

Ivan Schofield to replace Andrew Guy as CEO at Ed's Easy Diner >>

Five pearls of wisdom on people - Andrew Guy >>

Ed's Easy Diner sale won't change the brand - Andrew Guy >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking