Motorway services provider Welcome Break has embarked on a partnership with retro-American diner chain Ed's Easy Diner that will see the brands restaurants open in motorway service stations.
The first Ed's Easy Diner site will launch at South Mimms, located on junction 23 of the M25 in Hertfordshire, in early 2016. This will coincide with the unveiling of the new Ramada hotel, which is undergoing a refurbishment as it changes from the existing Days Inn hotel.
Rod McKie, CEO of Welcome Break said: "I am very excited about this partnership as it will bring huge value to our customers' experience. We have witnessed a growing trend with customers, both business and leisure, enjoying more dwell time at our service stations and so have responded accordingly with a much loved retro-American diner that delivers a quality eating experience at great prices. This partnership also sees a move back towards traditional Motorway Services Areas where people are catered for and enjoy experience over functionality."
Ed's Easy Diner has 52 Diners and one Shake Stand across the UK, while Welcome Break operates at 27 sites across the UK.