West Country pizza, pie and cider group The Stable is to open its sixth site on 4 April, on Fistral Beach in Newquay.
The family-run company is said to have beaten several national restaurant chains to the barrel-shaped beachfront building, which used to house the flagship store of surfing brand Quiksilver.
Husband-and-wife team Richard and Nikki Cooper will now refurbish the site to match their other restaurants, which tend to be found in unusual buildings and feature hand-written signs, natural wood, communal tables, and rustic décor.
Although all sites focus entirely on sourdough-based pizza, pie and cider (including over 60 varieties of cider and perry) each restaurant offers a subtly different menu, comprised of locally-sourced produce dependant on the area.
To this end, the Newquay branch will serve a pizza named the Fistral Fire (pictured), which will be topped with local chopped pork, Naga chillies, garlic, red onion, basil leaves, mushrooms, tomato and mozzarella.
There will also be a fish-topped pizza called the Atlantic Angler, with locally-caught mackerel and smoked salmon, plus spinach, parsley and lemon. Other locally-inspired pizzas will include the Cribber, with Cornish blue cheeses; and the Ruby Red Rustler, with Cornwall Ruby Red bacon.
This will be the micro-brand's sixth opening, after beginning in Bridport in 2009 and since opening in Bath, Bristol, Poole and Weymouth.
The Fistral Beach building's owner, former beach lifeguard Nick Briant, called the planned opening a triumph, and said he had felt it was important to lease the site to someone who would respect the area's heritage.
He said: "It's a triumph for local produce and the family-focussed ethos. After we visited The Stable's Bristol restaurant and experienced the offer first hand we knew they were the right people to have on the beach."