Westfield Stratford City, the retail development next to the Olympic Park in east London, has confirmed a string of restaurant operators, Caterersearch.com can reveal.
The £1.45b development, which will open on 13 September as the largest urban shopping centre in Europe, will feature 300 shops and restaurants across 177,000sq m.
Like its sister development, Westfield London in White City, the new centre will be divided into four distinct dining areas: the external Southern Boulevard and Chestnut Plaza, the Balcony and mezzanine Loft areas and a lower ground floor food court as well as a new food market. In total it will be home to 70 dining outlets, all signed by Davis Coffer Lyons, the sole property agent for restaurants at Westfield.
Among the operators signed for the Southern Boulevard and Chestnut Plaza offering views of the Olympic Park will be a fifth London outlet for Jamie Oliver's high-street brand Jamie's Italian; Thomasina Miers and Mark Selby's fourth Wahaca Mexican restaurant; and a new gastropub from Geronimo Inns called the Cow, all of which already operate restaurants at Westfield London. Newcomers will include the Ignite Group, which will open its third Bumpkin outlet, and Balans bar and café.
Meanwhile, inside Westfield Stratford City will be a Balcony area featuring a range of kiosk-style dining outlets, many of which are already represented at the original Westfield. These include Pascal Aussignac and Vincent Labeyrie's Chip + Fish; Tony Kitous's Comptoir Libanais; salad bar Tossed; Yo! Sushi and Caffé Concerto. Other operators here will include pizza group Franco Manca; Indigo; Tortilla; Lotus Leaf and Rosa's.
Similar to Westfield London, there will also be a mezzanine Loft area below the cinema where brands including Wagamama, Giraffe and Gourmet Burger Kitchen will be housed.
Additionally a lower ground floor food court will be home to fast-food outlets such as McDonald's, Subway and KFC, as well as Sticky Rice; Crêpe Affair, Caribbean Scene and Olive Oil and Oregano.
Bill Giouroukos, director of operations at Westfield, said Westfield Stratford City offered the group's most comprehensive food offer to date. "These fantastic operators will provide the breadth of offer our customers are looking for and, with incredible views overlooking the iconic Olympic Park, this will be one of the best places to eat in London," he said.
"We have a series of distinct dining offers at Stratford offering something for everyone and, following the huge success of our extensive food offer at Westfield London, we are confident that this will be a fantastic addition to this development."
Westfield Stratford City will be 10% larger than its sister site in west London and feature an "industrial" look to reflect its east London location. Next to the many retailers and food operators, it will also include a 17-screen Vue cinema, Aspers casino and a bowling alley as well as a permanent art gallery.
Kate Taylor, Davis Coffer Lyons, exclusive food and beverage advisor to Westfield, said: "There is a fantastic array of food and beverage signings at Westfield Stratford City and many examples of how Westfield is harnessing new trends in the sector and emerging cuisines.
"We are confident that through securing the very latest innovative brands and exciting new concepts with an inventive edge, from quick service through casual and contemporary dining, the dining offer will prove a great draw in its own right as well as enhancing customers' experience at the centre."
By Kerstin Kühn
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