Stately home Weston Park on the Shropshire/Staffordshire border has opened the Granary Deli, a new deli and cafe in the site's restored Granary building.
The new food offer is the latest development in the year-round food business at the Granary, which also houses the Granary Grill alongside an art gallery.
Colin Sweeney, chief executive of the Weston Park Foundation, the charitable trust that owns and maintains Weston Park, outlined the project: "In 2012 we closed our butchery in the farm shop and introduced a deli counter in its place, which proved to be hugely popular with our customers. This led to a re-think of the product offer and we decided to make this the focus of the shop going forward."
The Foundation undertook market and consumer research to identify and respond to its customers' needs, with the the help of retail consultant Iain Hemming.
"Iain was able to ascertain areas in which we could improve the product offering and gave advice on introducing new retail lines that offer quality convenience to the shopper," said Sweeney.
The new cafe, which can accommodate up to 24 customers, will serve barista brewed coffee, homemade cakes and light savoury options. The comprehensive deli offer includes cheeses, cured meats, local beers and wine.