The Caterer

Williams Refrigeration wraps it up with style

19 December 2017 by
Williams Refrigeration wraps it up with style

Chameleon from Williams Refrigeration allows operators to personalise their refrigeration using food-safe, vinyl wrapping to provide a bespoke equipment style.

With businesses under pressure to update their look and concepts more regularly based on customer's demands and trends, the personalisation of steel boxes allows a level of creativity.

Williams can create graphics in-house or subject to client requested designs. The vinyl is heat resistant from -40°C up to 140°C and has been awarded a BI fire rating. Chameleon has an eight-year shelf life and can be used to cover everything in the Williams range from under-counters, to upright cabinets and modular cold rooms.

Williams Refrigeration provided this service at Barbecoa, 194 Piccadilly, London, where there is a theatre-style meat fridge in the entrance of the restaurant and vinyl-wrapped bar refrigeration to tie-in with the look of the long bar on the ground floor.

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