Wrap It Up! boss to appear on Dragons Den

08 August 2013 by
Wrap It Up! boss to appear on Dragons Den

The managing director of fast-food chain Wrap it Up! is set to appear on BBC TV show Dragons' Den this Sunday (11 August).

Tayub Mushtaq, 31, will be facing the Dragons to seek investment for the chain of outlets which serve a range of internationally-inspired wraps.

The programme, recorded earlier this year, is aired on BBC2 at 8pm.

Wrap it Up! has 11 sites across London, with plans for future expansion.

Tayub joined Wrap it Up! as its first franchisee in 2010 and became its managing director in October 2012

Before joining the company he worked as a stockbroker for a boutique investment bank in the City.

He said: "As a youngster growing up in Leeds I wanted to have a food business. I remember thinking that the range of ethnic food was very restricted and that there really ought to be more choice in the market. Even at a young age I wanted to be an entrepreneur.

"What I love about Wrap it Up! is that we are different to others. There are a number of Mexican burrito outlets which are similar to each other and I believe the same can be said of burger and sandwich joints.

"Our 11 outlets are extremely popular. Our customers love our food and this gives us the confidence to expand. This is an exciting time for the business."

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