Ruaridh Macdonald and Simon Jackson, formerly deputy chief executive and chief operating officer at Macdonald Hotels & Resorts, respectively, have launched a new company called Trinity Hospitality Group.
The company will offer management and consultancy services as well as build its own portfolio of properties.
The pair are looking to offer their expertise to hotels and resorts struggling due to the Covid-19 pandemic and offer support in areas such as operations, procurement and business development.
Trinity Hospitality Group is headquartered in the UK and covers the mainland, Ireland and other key European location. it aims to offer management contracts and develop owner-operator relationships, while also owning its own assets.
Trinity is in discussions with various resort operators, investment funds and a high street bank, and expects to announce its first management contract and consultancy deal in the first quarter of the year, and its first acquisition later this year.
Macdonald said: "Together we have a unique blend of hotel and resort operations, finance expertise and technical investment knowledge, enabling us to provide a broad spectrum of advice and support to hotel and resort owners, as well as operators, investors, developers, financiers and loan servicers.
"We launched Trinity Hospitality Group in response to the growing need for nimble business support in the industry, helping our clients avoid the often lengthy, conventional processes while providing operational continuity in the interim.
"Our value creation proposition ranges from acquisition (asset selection, due diligence and maximising development opportunities) and funding (partnerships and joint ventures), to design and refurbishment planning."
Jackson added: "We're starting this journey at a crucial time for the industry, and we see this as a great opportunity to help hospitality businesses across the sector enhance their offering and build more purposeful relationships.
"By delivering tailored solutions to those struggling in these difficult times, we hope to drive profitability for our clients and ensure these businesses are robust and well-positioned for the future."