Sam Harrison is to launch a brasserie and deli concept in a waterside development in Brentford, west London in summer 2023.
The 4,000 sq ft all-day brasserie will be called Sam's Waterside and feature a 70-cover restaurant, a 30-seat bar and an outdoor terrace for up to 40 guests. An 850 sq ft deli and grocer will be located opposite the brasserie.
It will form a part of the wider Brentford Project development, which sets to transform 11.8 acres into 876 homes, dining, entertainment, shopping and leisure facilities, and over five acres of landscaping and public realm by 2027.
Harrison, director of Genuine Restaurants, who owns Sam's Riverside in London's Hammersmith and Sam's Larder in Hammersmith and Chiswick, has once again teamed up with business partner Fanny Stocker for his Brentford concepts.
The interior design for both sites will be overseen by Design LSM, who have previously collaborated with the pair.
Ahead of the summer opening, Harrison has launched a smaller version of his café in the temporary concierge office, which will develop further in February 2023.
Harrison said: "We are so happy to officially be an anchor tenant at the Brentford Project, a fantastic micro-city vision by Ballymore. West London is what we know best, and Sam's Waterside will have a similar DNA to Sam's Riverside, with a terrific river location, a buzzy atmosphere, great food and drink offerings, and a huge emphasis on service and hospitality.
"We plan to offer our usual varied menu, but at a slightly more accessible price point, and most importantly, still retain all the quality from our amazing suppliers and partners."
Richard Pearce, senior development manager at Ballymore, said: "Our vision for the Brentford Project is to work with the local community to create a thriving riverside hub where people can live, work and socialise."
Shackleton Property acted on behalf of Ballymore, and Genuine Restaurants Ltd dealt directly for Sam's Waterside and Sam's Larder.