Signature Living has opened its 42-bedroom Dixie Dean hotel in Liverpool city centre, dedicated to the Everton FC player.
The group has also reopened its Arthouse hotel and completed a multimillion-pound conversion of Rainhill Hall in St Helens into a wedding and events venue and hotel.
The Dixie Dean, located in the Grade II-listed former Jerome and Carlisle building, features the 160-cover No 9 restaurant and bar, named after Dean's shirt number, which opened in July.
All bedrooms have double jacuzzi baths and in the basement are six rooms known as the Caves, where one will be able to sleep up to 28 people when Covid restrictions are lifted, and has a 16-person jacuzzi and showers with swings.
The group has also launched the Pillow Club initiative at the hotel, involving a live DJ feed to the bedrooms.
Lawrence Kenwright said: "It's been a year like no other and many in our sector have lost dearly and more will be lost, I believe, before this pandemic is over. Signature Living has also been hit quite severely, so completing a long ongoing project like the Dixie Dean hotel, especially after already opening Rainhill Hall this month, is nothing short of amazing.
"For us to survive and thrive we have to adapt at pace to embrace any changes forced by a constantly evolving rule book. With the Pillow Club we are answering a need – our prospective guests are looking for unique, safe experiences and this gives us all a flag in the sand that we can look forward to, which helps us all regain that feeling of living life."
Kate Severs, operations manager at Signature Living, said: "The idea behind the Pillow Club is to create a club and bar hybrid with some top DJs to provide the music, like Seb Fontaine and K Klass.
"It means that when guests have to return to their room at curfew, they can continue to enjoy a night out safely in the hotel, with the DJ's music being streamed to their rooms. So far, it's proving very popular, with all of our Pillow Club nights sold out, with more now being planned and some great DJs being lined up."