Watch brand new William Curley Ice Cream Sundae Masterclass inspired by Comelle soft serve ice cream

12 April 2022 by
Watch brand new William Curley Ice Cream Sundae Masterclass inspired by Comelle soft serve ice cream

Brand new video masterclasses from the UK's leading chocolatier showcasing amazing chocolate tips and techniques

William Curley, the most awarded Chocolatier in the UK and author of Couture Chocolate has teamed up with dairy experts Lakeland Dairies and their Comelle soft serve ice cream to create a truly inspirational ice cream sundae for Easter.

The artisan, hand-crafted chocolate sundae uses delicious, vanilla flavoured Comelle as the superstar ingredient, proving how versatile soft serve ice cream can be.

Available as a video masterclass with accompanying recipe guide full of tips and technique, watch now as the masterclass demonstrates how to elevates a dish with William's incredible chocolate skills, including how to create a delicate bird tulle wafer, chocolate nest and sea salt caramel eggs.

William Curley comments: "When I start to create something special, I look for the best tasting ingredients available. Comelle soft serve ice cream is an exciting product to work with because it's so easy to elevate into something spectacular."

Wow consumers this Easter with an exclusive out of home experience

Indulgence is one of 8 megatrends currently influencing the market, with ‘treat' being the most common consumer mission for eating or drinking out of home. As soft serve ice cream can only be purchased out of home, the masterclass is the perfect aid to help treat consumers this Easter with a spectacular dessert. Let them indulge!

*Lumina Intelligence, December 2021

Proven profit creator

It's so simple, elevate dessert, to elevate profit.

With consumers willing to pay a premium for desserts which meet their desire for ‘treat' and ‘indulgence', making an incredible dessert from soft serve ice cream is a clever way to transform both dishes and profit. With soft serve ice cream in its simplest form retailing around £1.50, elevated desserts such as the Comelle Easter Sundae can retail for around 600% more.

Jean Cattanach, marketing Controller at Lakeland Dairies adds: "We are incredibly excited to work with the UK's foremost pâtissier and chocolatier William Curley on this brand new masterclass, which sets out to inspire operators with a spectacular dish which they can recreate and wow their customers with.

With Easter on the horizon operators are looking for market cut-through and new ways to attract consumer spend. Comelle ice cream mix is a fantastic profit creator. We believe there's even more profit to be found through elevating Comelle into dishes such as ice cream sundaes and we want to help operators unlock those additional opportunities by demonstrating how to elevate their offering this Easter."

First Class Ingredients

Comelle Ice Cream Mix

Vanilla is consumers favourite flavour of ice cream*

Enjoyed since 1951, Comelle soft serve ice cream is made with high-quality milk from Lakeland Dairies 3200 family farms.

With the ideal balance of sweetness and tasty vanilla notes, its high profit margin means it generates essential income for operators in an easy manner.

The dessert also uses delicious Lakeland Dairies Pure Irish Butter to create an incredible caramel sauce, and Lakeland Dairies Real Dairy Whipping Cream in a delicate Crème Chantilly. Stock up now.

For William Curley's Comelle Easter sundae recipes and techniques download the guide or masterclass here.


Facebook @lakelanddairiesfoodservice

Twitter @lakelandFS

*Lakeland Dairies consumer survey April 2021

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