The Breakfast Club partners with SSP Group to launch in travel locations
The Breakfast Club has partnered with SSP Group to launch the brand into travel locations, with its first opening set for London Gatwick.
The airport venue will offer signature dishes including all American fluffy pancakes, a traditional English fry-up and a range of vegetarian and vegan options.
Kari Daniels, CEO of SSP UK & Ireland, said: "At SSP, we have a long history of working closely with popular high street brands to make them relevant to the travelling customer. We're hugely proud of partnering with The Breakfast Club on this exciting opening and have worked closely with the brand team over the past two years, to deliver the great offer and experience at Gatwick that The Breakfast Club is famous for. This restaurant brand is a great addition to our portfolio, and we see significant scope to open up more The Breakast Club restaurants in airports in the future."
Jonathan Arana-Morton, Co-founder of The Breakfast Club said; "The Breakfast Club story began 18 years ago when my sister-in-law and I first set out to provide a true ‘local caf' experience for people in Soho. Our goal has always been to deliver a warm, welcoming, arms wide open hospitality experience to our guests and we hope this new restaurant and our food and drink will be the perfect way for travellers to kick off their holiday.
"Eighteen years of looking after this business has made us hugely protective about the brand and who work with so it is very reassuring to be partnering with SSP. Their operational expertise means we will be able to deliver the same The Breakfast Club experience our guests expect in London, Brighton, Oxford, and Chelmsford. It's a source of enormous pride for us to be welcoming The Breakfast Club customers, old and new, to such a high-profile location at this prestigious London airport."
The Breakfast Club's first site opened on D'Arblay Street in London's Soho in 2005. It now has 13 venues.