Thomas Dubaere, Accor's chief operating officer of Northern Europe, which includes the group's UK business, has been promoted to chief executive of Accor South America and will be replaced by Duncan O'Rourke.
O'Rourke, formerly chief operating officer of Accor's Central Europe region, is promoted to chief executive for the extended Northern Europe division, which is a merger of the previous Northern, Central, East and New East Europe hubs.
Dubaere has spent the last 10 years in the UK as managing director of Accor's UK and Ireland business, and later chief operating officer of Accor Northern Europe. The region now consists of more than 400 hotels and 18 brands with a further four brands signed to open in the region by 2022 including Raffles London at the OWO, Tribe, Jo&Joe and 25hours Hotels.
He said: "I am proud to see the growth and transformation of the UK and Northern European region over the last decade. As is true across Accor, it is a dynamic region committed to one thing: people. We build our business on our people, partners and guests and this will always be our focus. Our ambition remains unchanged: to develop the largest and best performing integrated hospitality ecosystem in the industry. I move to South America knowing the vision of the region I leave behind and welcoming the vision and opportunities of the region I will lead."